Web Design Statistics Insights and Trends – 2024 Update

Understanding the current state of web design is essential for businesses, designers, and marketers alike. Whether you’re seeking inspiration for your next project or aiming to stay ahead of the curve, our web design statistics promises to offer valuable insights into the ever-changing world of online design. Let’s dive in and explore the exciting developments unfolding in the realm of web design!

About 89% of visitors will leave a slow loading website

According to a recent survey by Good Firms, 88.5% of visitors will leave a website that is slow loading. We’ve discovered that slow-loading websites are often caused by three common factors: huge files, overloaded servers, and ineffective caching. Large files, like unoptimized images or long videos, can make pages slow, especially on phones or low-quality internet. Many cheap hosting providers like GoDaddy and BlueHost often overload their servers with too many websites. And not properly setting up page caching can cause the page to rebuild for each visitor. A good starting point to resolve this issue is to reduce file sizes, upgrading your website hosting services, and implementing page caching.

More than 80% of websites need a redesign due to Low Conversion Rates

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The major factor for a low conversion rate on a website can vary depending on various factors such as the industry, target audience, and specific circumstances of the website. However, common factors contributing to low conversion rates include: poorly designed or confusing website layout, lack of compelling or relevant content, and ineffective call-to-action (CTA).

Respondants to the same survey stated the top reasons for redesigning a website are:

• Low Conversion Rate: 80.8%
• High Bounce Rate: 65.4%
• Needs Better User Experience (UX): 61.5%
• Not Responsive for All Devices: 53.8%
• Outdated Website: 38.5%
• Not SEO-friendly: 23.1%

Over 84% of small business websites are overcrowded and cluttered

In fact, 84.6% of small-to-medium sized businesses have too much content like ads, images, and text.  This can cause website visitors to be confused. Too much content is the most common web design mistake that is made today. Other common mistakes include no call-to-action (38.5%), hidden navigation (30.8%), bad web typography (26.9%), and poor use of whitespace (19.2%). Websites must be easy to read and navigate, simple to use, clutter-free, and prompt the visitor to take action.

53% of mobile website vistors will leave if load time is more than 3 seconds

Google Consumer Insights states that “53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.” With more than half of mobile visitors leaving, this means businesses can lose a lot of customers and trust. It’s important for websites to load fast, especially on mobile, so people stay and explore. Google suggests to reduce page weight (less than 1,000KB), remove image carousels, and optimize onsite search. We recommend using PageSpeed Insights tools to assess your website speed.

16% more web developers and digital designers in the next 10 years (2022 to 2032)

By 2032, it is estimated by the U.S. Bureau of Labor Statistics, that there will be 16% more web developers and digital designers than there was in 2022. They stated that this is “much faster than the average for all occupations.” With an estimated 19,000 openings, on average, each year over that time period. Several of these anticipated openings will to replace workers who switch to other jobs, leave the workforce, or retired.

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74% of visitors return to mobile friendly websites

Mobile-friendly websites are critical as people are constantly on their phones. We’ve found that according to a recent WebFX article, almost 75% of people are more likely to return to a website when it is mobile optimized. They also found that, 67% of smart phone users are more likely to make a purchase and 61% of consumers have a positive experience. In turn, they found that 52% of consumers are less likely to use a website with a bad mobile experience.

At least 72% of ecommerce comes from mobile users over the last 12 months

Data tracking provided by Dynamic Yield by Mastercard reports that at least 72% of ecommerce traffic is from mobile users. That trend has been solid for at least the last 12 months. As mentioned above, mobile-friendly and responsive websites are critical for businesses of all sizes.

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43% of websites use WordPress

According to the WordPress features list, 43% of websites are using WordPress and that number is growing each year. The reason it is so popular is because WordPress is like a toolbox. It’s easy for anyone to pick up and use the basic tools to build a website or blog. But if you’re a builder who wants to get into the nitty-gritty details, there are lots of hidden tools and options under the surface. This mix of simplicity and complexity makes WordPress great for both beginners and experts.

59% of global website visitors prefer beautiful design over simplicity

In a recent Adobe survey of 12,000 consumers, 59% of global consumers want beautiful design over simple and plan design. This indicates that consumers place a high value on visually appealing experiences when interacting with products or services. For businesses and designers, understanding this preference for beautiful design underscores the importance of investing in high-quality visual aesthetics to attract and retain customers.

Almost 60% of consumers will travel to a business with high reviews

Podium reports that 58% of consumers are willing to travel farther to a business with higher reviews. This highlights the importance of actively managing and soliciting positive reviews to enhance their online presence and attract more customers. Conversely, neglecting online reputation management could result in missed opportunities to capture potential customers who prioritize reviews when making purchasing decisions.

Conclusion of Web Design Statistics

The insights gathered from web design statistics offer valuable guidance for anyone involved in creating or managing websites. These stats tell us what people like, what works, and what doesn’t in web design. By paying attention to these numbers, designers, developers, and businesses can make smarter decisions to improve their websites. It’s like having a map that shows the best routes to take in designing an effective online presence. As technology changes and people’s tastes evolve, keeping an eye on these statistics will be key to staying ahead of the game and keeping websites fresh and engaging for users.